Client Overview
Our client, a modern dental clinic in Toronto, was looking to increase patient inquiries and build a solid reputation through positive Google Reviews. They sought a strategy that would not only enhance their visibility but also attract new patients consistently.
The Challenge
With a goal of standing out in a competitive market, the clinic needed a reliable way to attract more patients while also encouraging satisfied clients to leave positive reviews and refer the clinic to others. They aimed to position themselves as a trusted local dental provider, drive more appointment requests, and strengthen their brand online.
Our Strategy
Mestra crafted a multi-channel approach, leveraging Google Ads and Instagram Ads to reach and engage potential patients actively searching for dental services. We also developed a consistent social media content strategy to showcase the clinic’s expertise, services, and patient-focused approach. In parallel, we implemented review-request processes that encouraged satisfied patients to share their experiences on Google, building credibility and attracting more clients.
Results Achieved
Our tailored approach generated significant results for the clinic:
- Increase in Patient Inquiries: +40% growth in appointment requests within the first three months, driven by targeted Google and Instagram Ads.
- Enhanced Online Reputation: +65% increase in Google Reviews, thanks to streamlined and personalized follow-up requests.
- Greater Social Media Engagement: 50% growth in Instagram followers and engagement, improving community trust and brand awareness.
Next Steps
To maintain this upward trajectory, we’re refining ad targeting based on seasonality and continuing to develop the clinic’s online presence through strategic social media content. Our goal is to ensure sustained patient interest, helping the clinic solidify its position as a top dental care provider in Toronto.
