Client Overview

Our client, a relevant B2B company in Canada, sought a strategic partner to boost lead generation and drive brand awareness. Facing limited lead flow to their sales team and low brand visibility in a competitive market, they turned to Mestra Digital Marketing for a holistic and data-driven solution.

The Challenge

The client’s primary goal was to capture more qualified leads and strengthen brand awareness. They needed a strategy that could consistently generate high-quality leads to support their sales team, while also positioning their brand effectively in the market, putting their brand in front of the right person in the right time.

Our Strategy

To address these needs, Mestra implemented a customized Inbound Marketing strategy, combined with targeted Google Ads and Meta Ads. This involved developing dedicated landing pages for lead capture, launching email marketing campaigns to nurture prospects, and implementing lead scoring systems to provide more efficiency for the sales team, focusing on high-quality leads. By aligning our inbound approach with data-driven optimizations, we could increase both lead volume and quality, making it easier for the client’s sales team to focus on conversion-ready prospects.

Results Achieved

Our integrated approach brought impressive outcomes, including:

• Increase in Lead Volume: +75% in overall lead generation through optimized inbound and paid media strategies.
• Improved Lead Quality: +30% of leads generated were qualified, thanks to the lead scoring strategy that filtered the highest-value prospects.
• Enhanced Brand Awareness: Achieved a +300% search appearance, +150% engagement (only in one channel)

Our ongoing partnership with the client focuses on continuous optimization. We are enhancing the lead nurturing journey through segmented email marketing and expanding their reach with retargeting campaigns. With a firm foundation, we are poised to help the client scale their success and maintain a top-of-mind brand presence.

Next Steps
We look forward to being part of this client’s next chapters! With a Focus on Results, we have many opportunities to further enhance the client’s results and achieve new goals!